Thursday 31st January 2019
It has become completely every-day to shop online in our personal lives. We have access to order everything and anything digitally, whether that be the weekly grocery shopping, holidays, appliances, clothes, cosmetics, jewellery etc. The list is endless.
There are very few products or services we can’t buy online. We do this all the time and we do so with confidence. We have little time for websites that don’t offer a good experience.
It has become the norm in the B2C space to have this seamless experience. The same unfortunately cannot be said for the world of B2B and Wholesale.
The truth is that in theory it’s far simpler to run wholesale and reseller transactions through an eCommerce website ultimately saving you time and allowing you to sell more products.
The reality is customers are reluctant to use B2B eCommerce platforms as they often don’t live up their expectations.
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